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What is a .eu domain and why use it?

.eu is a domain name extension primarily used by individuals, businesses, and organizations located within the European Union. It enhances online presence by emphasizing a European identity, promoting cross-border trade, and fostering trust among EU citizens. Companies and institutions that seek to establish or reinforce their market presence within Europe often opt for a .eu domain to highlight their commitment to the region's standards and regulations. Furthermore, it is also used to enhance cultural, educational, and governmental initiatives that address pan-European audiences.