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What is a .guru domain and why use it?

.guru is a top-level domain (TLD) that caters to experts, thought leaders, and authorities in various fields. Typically, it is used by individuals or organizations who position themselves as experts or provide specialized knowledge, advice, and services. Common use cases include consultancy websites, educational blogs, professional coaching services, and niche content platforms, such as tech.guru or fitness.guru. The .guru domain extension helps establish credibility and authority in a specific subject matter, making it easier for users to identify sources of expert information.