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What is a .hk domain and why use it?

.hk is the country code top-level domain (ccTLD) for Hong Kong. It is primarily used by businesses, organizations, and individuals associated with Hong Kong to establish a local online presence. Websites with a .hk extension convey a connection to Hong Kong, which can be beneficial for local branding, marketing, and trust-building with Hong Kong-based customers. Potential use cases include e-commerce sites targeting Hong Kong consumers, local news portals, and government or educational institutions that aim to serve the Hong Kong community. The .hk domain helps create a localized identity that can improve relevance and accessibility in the region.