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What is a .io domain and why use it?

.io is a domain name extension primarily used by tech startups, innovative companies, and developers. The '.io' stands for 'Indian Ocean,' but it has become a popular choice due to its association with 'input/output' in the tech community. Companies in the software, gaming, and app development industries frequently opt for '.io' domains to signify their technological focus and innovative approach. This extension is also favored for its availability compared to more traditional '.com' domains, allowing businesses to secure short, memorable website names.