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What is a .it domain and why use it?

.it is the country code top-level domain (ccTLD) for Italy. It is primarily used by individuals, businesses, and organizations based in Italy or those with a connection to Italy. The .it extension is suitable for websites related to Italian culture, tourism, products, and services. It's also popular among businesses targeting the Italian market for localized branding and improved search engine rankings within Italy. Additionally, creatives often take advantage of the .it domain for wordplay and domain hacks, utilizing the 'it' ending creatively in their domain names.