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What is a .li domain and why use it?

.li is the country code top-level domain (ccTLD) for Liechtenstein. It is commonly used by entities connected with Liechtenstein but also by individuals and organizations worldwide due to its short and memorable extension. Additionally, because 'li' can relate to 'link' in English, it is sometimes used for link-shortening services. The .li domain can be a strategic choice for businesses aiming to establish a presence in the European market or for creative branding purposes due to its versatile abbreviation.