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What is a .london domain and why use it?

.london is a geographic top-level domain (TLD) that is intended for entities associated with the city of London. It can be used by businesses, organizations, and individuals who want to highlight their connection to the city. This domain extension is ideal for tourism websites, local businesses, event organizers, and cultural institutions looking to promote their London identity. The .london domain helps to create a unique online presence that emphasizes geographic location and brand association with the UK capital, making it easier for users to recognize and connect with London-based services and information.