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What is a .melbourne domain and why use it?

.melbourne is a domain name extension specifically designed for businesses, organizations, and individuals based in Melbourne, Australia, or those with a strong connection to the city. It offers a unique branding opportunity that highlights local presence and can enhance regional marketing efforts. Typically used by local enterprises, tourism services, cultural institutions, and community groups, .melbourne helps create a distinct online identity that resonates with the Melbourne community and its global audience.