What is a .mx domain and why use it?

.mx is a domain name extension primarily used as the country code top-level domain (ccTLD) for Mexico. It is typically utilized by businesses, organizations, and individuals based in or targeting the Mexican market. The .mx extension can help establish a clearer local presence and boost trust among Mexican users. It is favored by a broad range of entities, including e-commerce platforms, news agencies, and local service providers, to create websites that resonate more effectively with Mexican audiences. Additionally, it can be employed for domain hacks and creative marketing campaigns aiming to leverage the 'mx' abbreviation.