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What is a .organic domain and why use it?

.organic is a domain name extension intended for businesses, organizations, and individuals that operate in the organic industry. It is primarily used by farms, food producers, restaurants, and retailers that offer organic products, as well as by certification bodies and advocacy groups promoting organic practices. The .organic domain extension helps establish credibility and trust with consumers looking for genuinely organic goods and services. By using this extension, entities can differentiate themselves from non-organic competitors, enhance their brand identity, and attract a specific audience interested in healthy, sustainable, and environmentally-friendly options.