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What is a .plus domain and why use it?

.plus is a versatile domain extension commonly used to highlight additional or enhanced services, products, or content. It serves as an effective branding tool for businesses wanting to signify premium offerings or value-added features. Companies in various industries, such as technology, healthcare, and entertainment, use .plus to differentiate their high-end products or membership services. For instance, a streaming service might use a .plus domain to promote a premium subscription tier, while a software company could use it to market advanced versions of their applications. The .plus extension is thus ideal for organizations looking to underscore the superiority or exclusivity of their offerings.