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What is a .properties domain and why use it?
.properties is a specialized domain extension primarily used within the real estate industry. It is ideal for real estate agencies, property managers, and related services to create easy-to-remember and relevant web addresses that reflect their business focus. This extension can also be used by property listing websites, real estate investment companies, and property developers to signify a direct connection to property-related content. By using the .properties domain, businesses can enhance their online presence, making it clear to visitors that the website is related to real estate, thereby improving brand trust and recognition.