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What is a .protection domain and why use it?

.protection is a domain name extension intended primarily for websites and services that offer safety, security, and protection-related content. This TLD is ideal for businesses and organizations specializing in cybersecurity, physical security, insurance, and personal safety. By using a .protection domain, entities can signal trustworthiness and a focus on safeguarding individuals and assets. Typical use cases include cybersecurity firms, security product retailers, emergency response services, and personal identity protection services, providing users with the assurance that their digital interactions and transactions are secure.