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What is a .shopping domain and why use it?

.shopping is a domain name extension mainly used for e-commerce websites and online stores. It helps businesses to establish a clear and targeted online presence, making it easier for customers to identify shopping-related sites. This TLD can be utilized by retailers, brands, marketplaces, and comparison sites. By using a .shopping domain, businesses can enhance their SEO performance and improve user engagement by instantly conveying the purpose of the website.