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What is a .xn--5tzm5g domain and why use it?

.xn--5tzm5g is the Punycode representation of the Chinese top-level domain (TLD) .公司, which translates to 'company' in English. This domain extension is primarily used by businesses in China and other Chinese-speaking regions to establish a local online presence. It enhances brand recognition and trust among Chinese customers, making it easier for them to navigate and engage with businesses. The use of .公司 helps companies emphasize their corporate identity and can aid in marketing efforts targeted at the Chinese market.